Yep, make him move side to side, turn in a tight circle, or if you have more time, pressure and release methods work well with longears. Don't get into a tug of war with him, because you won't win.
Congrats on your foray into the world of longears!

  Sweet SPF 75, this is a bucket of deep-fried wack with crackslaw and mashed WTF  ~ Heather the Fug Girl       
  just words...