Speaking of wanting people to know... I've always disliked the warmblood "brands" that you can get embroidered on stuff like saddle pads etc. It's like wearing clothes with the designer's name plastered all over them, to me... but I really want a saddle pad with the Jockey Club "brand" on it. Keep 'em guessing.

...and I whispered to the horse; trust no man in whose eye you don't see yourself reflected as an equal.
-Don Vincenzo Giobbe circa 1700