The popularity of some Friesian crosses has become so specialized that they've now even got their own registry, structured a lot like the Wbld registries, with strict breeding guidelines, etc. They aren't looking to breed cheap Friesians, they are breeding Friesian Sporthorses and with what looks like a lot of thought into their breeding programs. Nico's farm is a great example. River Oaks Farm is another, and so is Sacony Creek.

The popularity of purebred Friesians led to people trying to breed cheaper versions of Friesians, and the same thing has happened to Friesian Sporthorses. Some people see a Friesian Sporthorse like Nico or some of the other FS's doing very well in competion, and suddenly they think they can cross any Friesian to a herd full of mares and cash in on the popularity of the FS. Friesian Sporthorse breeders are probably all just as frustrated at the people breeding cheap FS's as the purebred breeders are when people breed cheap purebreds.

This explains some things: http://www.friesiansporth...ianSporthorseHistory.html
Here's a part from that page:
"The interest in crossbreeding Friesians in the United States has
increased dramatically in the last decade. Some people chose
the Friesian for crossbreeding primarily for their kind
temperaments, crossbreeding primarily for pets, trail horses, etc.
Others chose to take the qualities of the Friesian, and
crossbreed specifically for a Friesian crossbred more suited for
sport, leading to the development of Friesian Sporthorses and
the Friesian Sporthorse Association.

Well-bred Friesian Sporthorses are lovely horses, combining
the beauty, temperament, and expressive gaits of the Friesian,
with the increased athleticism, elasticity, endurance, and
versatility of breeds such as the Warmblood and Thoroughbred,
with the added benefit of the hybrid vigor which comes from
crossbreeding. This focus is what sets the Friesian Sporthorse
apart from other Friesian crossbreds. Friesian Sporthorses are
especially popular for dressage and combined driving, having
competed successfully at the highest levels of both sports.

Careful, selective, responsible breeding will continue to refine
the Friesian Sporthorse. The Friesian Sporthorse Association
seeks to promote and encourage this careful, selective breeding,
by being the first registry dedicated exclusively to recognizing
and promoting the true Friesian Sporthorse.

The popularity of the Friesian crossbred has led to rampant growth. Unfortunately, sometimes an unchecked popularity explosion like this doesn't always lead to the best breeding choices, and not much exists to educate, guide, encourage, or support breeders or owners, particularly those with a specific interest in breeding/owning Friesian Sporthorses. The Friesian Sporthorse Association aims to fill this void, providing breeding guidelines, record keeping, support, encouragement, and a "home" for those who are specifically breeders and owners of Friesian Sporthorses. As a breed, the Friesian Sporthorse has a great deal of potential. The goal of the Friesian Sporthorse Association is to encourage, document, and maximize that potential. The FSA has grown into an international registry, welcoming members from around the world."